We’d all been dreaming of a clean make-up brand that didn’t compromise on colour, texture or staying power. Sasha Plavsic understood that perfectly. In 2011, the young Canadian, whose background was in fashion and beauty marketing, launched Ilia. Starting with six tinted lip balms, the range expanded — and is still growing — to include “second-skin” foundations, perfecting powders, cream eyeshadows, vibrant lipsticks and subtle highlighters… Ease of use and multi-purpose products remain its guiding principles.
With at least 85% organic ingredients in every product, Ilia makes no secret of its aim to combine make-up with genuine skincare benefits. Beeswax, jojoba and avocado oils, and cocoa butter moisturise and protect the skin, making a clearly visible difference over time. That said, the brand doesn’t rule out using small amounts of synthetic ingredients when formulation constraints make it necessary, so it needn’t compromise on results or ease of application. We also really liked this pragmatic approach...
At Oh My Cream, beyond falling for a brand and its world at first sight (and inspecting the formulas, of course!), we make a point of testing every gem you’ll later find in our online shop and boutiques. It’s also the best way to be sure you’ll love them too, and to tell you more about them. So as soon as the compacts, tubes and brushes arrived at our offices, they quickly found their way into our make-up bags and became real essentials. And everyone has a favourite! Come on, let us share ours…
Juliette, founder of Oh My Cream!
Exfoliating Lip Balm and Lip Balm Ilia
“I often get chapped lips, and I hate applying a moisturising balm (let alone a coloured lipstick!) when my lips aren’t smooth... I used to exfoliate my lips in the shower with a Konjac sponge, but I have to admit the Exfoliating Lip Balm is much more effective: I apply a layer to my lips, rub gently, then rinse. Next I apply the Lip Balm, like a Labello but with a cleaner formula that’s much more nourishing. It’s incredibly practical, and I love its satin yet natural finish.”
Jessica, Purchasing and Operations Director
Serum Foundation Ilia
"Finally, a proper foundation with a clean formula that looks incredibly natural! Just a few drops give me airbrushed skin without a cakey finish… In short, the doll-like complexion I’ve always dreamed of, with a glowy finish as a bonus and skin that feels comfortable all day."
Lisa, Retail Coach
Satin Cream Lip Crayon - Walk This Way Ilia
“It’s replaced both my lip liner AND my lipstick: I have thin lips, and I can define their outline while getting an ultra-natural result. Hydrated lips, a nude shade and a matte finish — I love it! It’s had a permanent place in my handbag for weeks now…”
Océane, adviser at the Abbesses boutique
Multi Stick - At Last Ilia
“I’ve fallen in love with this multi-purpose product because it’s THE shade that gives me a healthy glow, and it’s so quick to apply. A little on my cheeks, lips and eyelids, and I’m ready to go!"
3 questions for Sasha Plavsic, founder of Ilia
- What’s the best beauty tip anyone has given you?
"Don’t burn your skin — it’s the quickest way to speed up ageing. Also, when applying sunscreen and skincare products, make sure you apply them all the way down your neck and chest, as many people forget to care for this area."
- Which product is always with you?
"Our Tinted Lip Balm Arabian Knights ! It’s the most versatile berry shade, working as both a lip balm and a subtle lipstick."
- And your latest beauty discovery?
"The NuFACE microcurrent device. I use it every other day, and it really helps firm the skin and give it a lovely glow."
The Selection
Ilia
Lip Balm
Ilia
Multi Stick
Ilia
Tinted Lip Balm
To discover all the products, click here!
