Whether you want to boost your skin’s radiance or tackle signs of ageing, blemishes, redness or severe dehydration, serums are the champions of targeted care: the finishing touch to your routine! New to serums? We’ll explain when and how to apply this skincare ally and share our most popular serums for each skin concern, so you can get started!

Many of you ask us what a serum actually does and, above all, how it differs from a moisturiser. Unlike a day cream, serums are highly concentrated, with such a fine texture and such small active molecules that they can penetrate deep into the skin to address your beauty concerns. A moisturiser, meanwhile, primarily acts as a shield against external aggressors. Of course, it also hydrates and can offer targeted benefits, such as anti-ageing care, but its action is less powerful than a serum’s. For that extra “wow” effect, nothing beats adding a serum to your daily routine!

• The hydration champion: Back to Life Hydration Serum Pai Skincare brings low-molecular-weight hyaluronic acid to the rescue of dehydrated skin, helping it penetrate deep into the epidermis. So light that it’s ideal for combination and oily skin, it also works beautifully for dry skin alongside a comforting cream. Skin feels deeply hydrated, and those little dehydration lines are a thing of the past…

• The gentle one for sensitive skin: Barrier Defense Booster Dermalogica is undoubtedly one of the most soothing products at Oh My Cream. It has a lovely lavender scent and also tackles dehydration. A must for easily irritated sensitive skin, its nourishing, oily texture brings an instant feeling of comfort.

• Tough on dark spots: Dark Spot Correcting Serum  Patyka is the go-to serum for pigmentation. It brightens the complexion and suits both younger and mature skin affected by dark spots. As a bonus, its hyaluronic acid floods skin with moisture, while five AHAs exfoliate to help fade dark spots for a flawless-looking finish!

• The formidable blemish fighter: Copaiba & Zinc Anti-Blemish Serum Pai Skincare tackles inflamed spots, under-the-skin blemishes and blackheads by unclogging pores and soothing inflammation. Its zinc also helps mattify skin by regulating sebum production. A favourite even among those most worried about lingering marks and those with highly reactive skin…

• The antioxidant pick-me-up for your thirties: Worship Superfruit Antioxidant Serum Antipodes helps counter the effects of pollution, UV rays and tobacco smoke. These factors can accelerate premature ageing by triggering an overproduction of free radicals, leaving skin looking tired. To keep skin looking healthy and radiant, make the most of this antioxidant-packed serum, whatever your skin type: its texture is light and watery. Skin stays hydrated and comfortable all day.

• The anti-ageing holy grail: Concentrated Actives Hervé Herau is a regeneration powerhouse: it boosts cell renewal to help reduce expression lines, improve firmness and plump the skin, while strengthening its defences. It also helps rebalance the skin and suits mature skin, including combination and oily skin.

• The vitamin-rich concentrate for firmness and a dull complexion: Biolumin-C Serum Dermalogica. Vitamin C is a radiance champion, whether you’re tackling established dark spots or a dull complexion. It also helps improve skin density, making it a favourite for its anti-ageing and restorative properties, as well as its protection against free radicals. A must for skin that has had a little too much UV exposure, too… 

Of course, our website and shops are full of other serums that could be right for you… Feel free to explore our facial serums or ask us for beauty advice at consultation@ohmycream.com ;-)