"We have a strong philosophy when it comes to cleansing. I think cleansing is an important part of skin health. We didn’t have a foaming cleanser in our range. This is the first foaming cleanser we’ve formulated for people who like that ‘freshly cleansed’ feeling: they want their skin to feel thoroughly clean, but not tight. It’s part of our Tata Harper Clarifying range, which is designed for blemish-prone skin. We’re taking a different approach to this category from what’s been done before.

Until now, the trend has been towards drying products containing alcohol, benzoyl peroxide and acetone (which is found in nail polish removers). And while these are great for reducing sebum—which is important for clearing acne because sebum feeds the P. acnes bacterium—reducing sebum is only part of the picture: you also need to soothe the skin.

Adult acne is underestimated today: acne is no longer just a teenage problem. If you’re 15 or 18, your skin might become dry and it may not be a big issue, but that approach doesn’t work when you’re in your thirties, forties or fifties.

I see many women caught in this vicious cycle: they need to dry out their skin, but they also need to use anti-ageing products. So this range really is formulated for adult acne: yes, we need better ways to reduce sebum than products containing alcohol, acetone and benzoyl peroxide; but we also focus on the effects of acne: redness, irritation and inflammation. We hydrate the skin and give it plenty of vitamins and minerals to help it become healthy.

This range has the highest concentration of active ingredients, because we’re addressing so many different concerns: antibacterial action, sebum reduction, soothing and nourishing the skin, and skin comfort. For the latter, we use a berry from Tasmania that helps this treatment calm the skin in five minutes. It’s a different approach, and a necessary one: we need solutions for people who are no longer teenagers."